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Fire the CEO
Posted by John Jantsch | Article Published 10/1/2006 | Unrated
If you are the boss and you think your job is to run the business, you are dead wrong. Your job, the most important job in any business, is to market the business.
Peter Drucker, way back in 1956, said, "Since the purpose of a business is to find and keep a customer, then the only two things that matter are marketing and innovation...everything else is a cost."
I love it when I get a business card fro
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